New logo upgrade
Upton Properties is a well established and trustworthy real estate company situated in the southern suburbs of Cape Town.
This logo I like to use as an example of a brand identity that is well established and trusted. It did not need to be taken to a point where the logo looked like it belonged to a different company.
Firstly we looked at keeping the hard architectural square feel, slightly bolder and the corners softened.
Gradually the design evolved into a more modern and friendly solution while keeping the recognisable "windows" and corporate colours.
Client: Woodfall Management
Art direction & design: Michael Souter