Salvin Hirschfield, who trades as Son of a Butcher, can be found on Saturdays at Cape Town’s Oranjezicht City Farm Market. He offers a wide variety of tasty home-made sausages, such as Greek lamb and feta, Italian salsiccia with fennel, wild boar, proper English pork bangers, venison, boerewors, chorizo and especially for Christmas, a new ‘turducken’ style with turkey, duck and chicken. He also sells top quality free-range beef and lamb, pork, duck and chicken and a selection of venison in season.

Our job was to create a company name change and to design a logo that would do justice to who he is and what he does.


Client: Salvin Hirschfield (Son of a Butcher)

Creative direction: Terry Levin
Art direction & design: Michael Souter