Fynbos Fine Foods

New logo | CI | New labels

Rozelle Abramson of Fynbos Fine Foods contacted me after seeing the packaging and marketing solutions  we were doing for Cape Herb & Spice Company. She wanted to up their game, especially as they were ready to go to international food shows and keen to expand their business through export.

Their product ranges are beautiful to look at and taste delicious but their branding and their labelling was "Cape farm stall" and not "New York deli".

The result of the new branding and the distinctive black & white on silver labels, together with a few international food shows, the brand has now taken off and the farm company is working day and night to supply the demand of the gourmet world.


Client: Fynbos Fine Foods

Art direction & design: Michael Souter