To get the ball rolling contact Mike Souter on msouter@makoyadesigns.co.za

CIRRICULUM VITAE

In a nutshell

A Top Quality Graphic Designer - I have extensive experience in print, 3D and web design. I pride myself in being an excellent designer, and illustrator who can deliver creative and effective design solutions that can be applied successfully across a range of printed and digital media. I relish developing brands and corporate identities and backing that brand up with packaging, brochures, corporate literature, inhouse magazines, websites, promotions and advertising. I have worked for clients in retail, professional services, manufacturing and the fashion industry.

 

Effective Team Player - I am known for my creativity, dedication, flexibility, hard work and sense of humour. A Creative Director noted: “ Mike is one of the best designers I’ve worked with. He has an uncanny ability to interpret the client’s unspoken wishes and come up with just the right solution.”

Dom Hone - The Union

Work history
Makoya Makaraba Design 2007 to present

Freelance Art Director, Senior Graphic Designer and Finish Artist
The freelance business demand grew to a point where I needed to create a small design studio. Our core business is to help create international brands from starting-up companies that have great potential and drive for growth. The process is exciting and often challenging.
Specialities
• Development of Corporate ID brand image.• Promotions and advertising • Packaging and product design • Catalogues and corporate brochures • Magazine layout • Leaflets and flyers.• Merchandise support packaging • Exhibition stand design • Corporate interiors• Company vehicle graphics • Website design • Newsletters• Illustration• Photography and retouching

Sub-contractual position
OFF THE SHELF MARKETING
Specialities

• Development of Corporate ID brand image • Promotions and advertising • Packaging and product design • Catalogues and corporate brochures.• Leaflets and flyers • Merchandise support packaging.• Exhibition stand design.• Corporate interiors• Company vehicle graphics.• Website design.• Newsletters• Illustration

 

WOODFALL MANAGEMENT

Specialities

• Development of Corporate ID brand image.• Estate Agent property promotions and advertising (Print and on line) • Estate Agent property brochures, leaflets and flyers •

Michael Souter Design September 2000 to 2007

Freelance Art Director, Senior Graphic Designer and Finish Artist

Sub-contractual positions
THE UNION
(Cape Town, South Africa)

“All key design and finish art has been sub-contracted to Michael Souter because of his high standard, experience and quality work”. Dominic Hone (MD)

Orange Design and advertising. February 1995-2000

Senior Art Director/Designer
• Design, layout and Finish Art of magazine/Newspaper ads and fashion mailers. Specialised in developing in house brand retail packaging for Hyperama and worked extensively on Point of sale and promotional items for liquor, sweets and building suppler companies.

AAA School of Advertising. August 1994 to January 1995
Graphic Design Lecturer (Concurrent with below Michael Souter Design)
• Lectured 1st year design students and helped to structure the course to be more relevant to their chosen career.

Michael Souter Design. 1991 - 1995

Senior Art Director/Designer
• Design and layout of magazine ads, direct mail leaflets, catalogues, brochures, retail packaging and corporate ID and logo design

DMB&B Direct (London-UK). 1988 - 1990

Senior Art Director/Designer
• Design, layout and finish art of magazine ads, direct mail leaflets, Catalogues, Corporate ID and logos

Ogilvy & Mather, Searl-Tripp and Makin (Cape Town, South Africa).
June 1986 to January 1988

Art Director
• Design and layout of magazine and newspaper ads, corporate ID and logos, Car brochures and packaging.

Work Philosophy

I am passionate about design and let that show through in everything I do. It is important to me that my clients are happy with my work and that I meet the agreed delivery deadlines. I always try to ensure that I exceed the clients' expectations.

Inspiration

I am inspired by a challenge: being given a brief that not only pushes me to meet but to exceed what the client is hoping to get. I take satisfaction from knowing that I have done the best work that I could and that my client is excited about working with me again in the future.


Software Skills

• Apple Macintosh
• Adobe Photoshop
• Adobe Illustrator

• Macromedia Freehand MX
• Adobe InDesign
• Adobe GoLive

• Microsoft PowerPoint

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Clients

 

Fynbos Fine Foods

New Balance (Cricket)

Imvelochem

Bellingham Safaris

The Sales Institute
The Cape Herb & Spice Company > www.capeherb.com

Bellingham & Smith Cricket Equipment> www.cricketbat.co.za
Bellingham & Smith English Willow bats of South Africa started in the 1980’s are now a recognised brand in the cricket world and are used by cricket players such as Carl Hooper of the West Indies. B&S have become the most played with bat in South Africa.

The African Nature Company > www.africannature.co.za

 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Clients (Woodfall Management)

 

Upton Properties

Urban Space

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Clients (Off the Shelf Marketing)

Neo Paints > www.neopaints.com

Metal Windows > www.metalwindows.co.za

Biz Community > www.bizcommunity.com

 

Edupeg > www.edupeg.co.za

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Clients (The Union)

Heineken

• Produced the “ad-hoc” Heineken promotions which resulted, in some cases, an increase of 500% sales of Heineken during the promotion on the premise/outlet.

SAB Miller, Premium Brands TSP

• Designed and produced a comprehensive marketing 'Tailored Services Package' for SAB Miller’s Premium Brands.
• Result: "Once again congratulations on work well done!... We are very chuffed about the new TSP" Michaela Petersen, SAB Miller, Brand Group Manager, Premium Brands

Tattersails (Australia) / Thuo Gaming SA

• Successfully developed the corporate ID and logo design for Grandslots which helped Tattersails secure the gaming rights in South Africa.

Other clients:
Nestlé SA, Sea Harvest, Medway, AB Mauri and Mitsui OSK Lines

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Clients (Orange Design & Advertising)

UDV (J&B, Smirnoff, Archers)
Truworths
Everite
Beacon Sweets
Barno Plastics
Hyperama

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Clients (DMB&B- London)

Digital Computers - UK
Peugeot - UK
British Rail - UK
British Gas - UK
Association of Retired Persons - UK

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Clients (O&M ST&M)

Volkswagen
American Swiss Jewellery
Carling Black Label