New logo | CI
Bizcommunity well established by 2012, having begun life online in 2004, needed to upgrade their logo to look more "newsworthy" than the one they had been using since their launch.
This logo I like to use as an example of a brand identity that is well established and recognised. It did not need to be taken to a point where the logo looked like it belonged to a different company.
The 9 connected dots needed to remain for continuation and heritage, so the focus was made on modernising the font and introducing the Africa world with the subtle heart in southern Africa behind. Work was also done to logos of different sizes that need to work on the website and all social media.
Consistency in corporate colours was also introduced and suggested for all touch points.
Art direction & design: Michael Souter